Viabilidade econômica de concessão do selo orgânico na comercialização de hortaliças do agricultor familiar do Amapá

Abstract

Nowadays the consumption of organic products is an increasingly reality present in Brazilian daily life. The growing concern by consumers with their personal and family health, environment protection, respect for the community in which production is inserted, reflected directly in their purchasing decisions. Based on this scenario, the present study aimed to evaluate the economic viability of the organic certification for the vegetables produced and marketed by the family farmer of the Amapá State, focusing on the measurement of how much the consumer is willing to pay more for the vegetables hardwood, if it will receive an organic product certification. Therefore, the research traced the socioeconomic profile of the consumers of vegetables that attend the producer’s fair; investigated the level of knowledge about organic products and analyzed the variables that influenced directly in the consumer purchasing decision. The survey detected that 86% of the sample attending the fairs have some knowledge about what organic products are, and 88.3% of the sample is willing to pay, on average, 181% of overvalue) if the product holds organic certification. The most requested products from consumers are cabbage and green scent, thus showing a greater potential and sale with certification. From the answers, it was possible to evaluate that there is economic viability to grant organic certification for products produced and marketed by family farmers. The certification is shown as a strategy to add value to their products and thus improve the quality of life of the producer