"Isso não é açaí": da tradição à transfronteirização do fruto

Abstract

The açaí production chain in the Amazon region has presented Important transformations in the last two decades that have contributed to altering socioeconomic relations, inserting new agents and crossing economic and cultural boundaries. This dissertation approached such transformations through the analysis of the cross-border process of the fruit through its insertion in the global value chain (GVC). In Amapá, participation in the CGV is directly linked to the presence of an açaí exporting company in the state, which maintains direct relations with extractive producers. In the case of this research, the relationship with the riverside community of Foz do Mazagão Velho was investigated. The main objective was to understand how cross-border relationships were established and how this açaí was presented to meet world market conveniences. To carry out the research, the methodology used was bibliographic research, scientific and journalistic articles, content analysis of digital sites, public documents and advertising material in marketing. Questionnaire in unidentified forms and conversation circles with community leaders, extractivists and representatives of the exporting company. The results achieved allow us to point out that the direct consequences of the appreciation of açaí in national and international markets lead to the formation of new economic frontiers for the açaí chain, to changes in the behavior and standard of living of the social actors involved in the production base and the a cultural resignification of açaí for non-Amazonian spaces.