O uso do facebook como ferramenta de divulgação de informações pela assessoria de comunicação do tribunal de justiça do estado do Amapá

Abstract

Social networks have emerged as new tools for communication advisory services, which, in addition to working with traditional media (TV, radio and newspaper), uses new media to design strategies for companies or departments responsible for communication. What few know is that it is not so easy to use these social networks to work the image and services of the company. Thus the present work will analyze the activity done by the Communication Department of the Court of Justice of the State of Amapá in the use of Facebook, and verify if they use some strategy to publicize their services and communicate with their public. The presented article used exploratory research tools and the case study to arrive at the answers of the questions proposed for this work. And the institution does not work these tools as it should, using Digital Marketing strategies. They use it only as a newsroom.