Uma proposta de endomarketing à Pró-Reitoria de Gestão de Pessoas da UNIFAP

Abstract

This article aimed to the creation of an Internal Marketing plan for the Dean of the People Unifap Management. And he said the following problem: What is the status of Progep, and what Endomarketing tools can be used by the body? Since the Internal Marketing is essential to strengthening the bond-employee organization and allows the satisfaction of both. Used as a methodology, the research focused on the case study technique, with qualitative and quantitative approach. As for the research procedure, we used the application questionnaire as a data collection instrument, consisting of 20 closed questions, applied to a sample of 22 employees of the various subdivisions of the industry, from a universe of 30 people. Whereas relevant aspects: presentation of the civil servant, working environment, communication, relationships, working conditions and motivation. The data analysis was based on the most considered negative responses from the perspective of the employee. Thus, of the 20 closed questions applied, only 6 points revealed that need to be reviewed and improved as the Endomarketing. The data also showed that the agency has peculiar characteristics of the practice of Endomarketing, but there are relevant for improvement such as communication, working conditions and institutional aspects. On such approaches this study proposed the implementation of Internal Marketing tools adapted to their reality in order to improve the level of internal satisfaction, and successively increasing the productivity of agency activities