Redes sociais institucionais frente à infodemia causada pela Covid-19: uma análise das interações dos usuários

Abstract

To analyze the interaction of users in publications of health with informations about covid- 19 in Macapá's city hall (capital of the state of Amapá) social media. Methods: it is about a qualitative approach research, exploratory-descriptive type, performed with users that interacted with publications about covid-19 at this social medias: Facebook, Instagram and Twitter's city hall. Tha data collection occurred through semi-structured interviews and the data were analyzed through the Bardin' content analysis. Results: the sample, consisting of 15 individuals, with ages between 22 and 47 years old, with most of them being male (53,3%), with incomplete college degree (46,7%). The participants reported good comprehension of the informations presented in the social media, but highlighted that those infos could be more clear and approachable. The inefficiency of answers from the user's inquiry was evinced as a relevant fail in the institutional communication. Conclusion: the institutional social medias are able to be an important space for the dissemination of information related to covid-19, however, it becomes necessary to qualify the work of those networks through strategies that can articulate better with the management of those in the whole sphere.