Do “tailleur ao bolerinho”: o soft power francês na definição de tendências de moda no Brasil

Abstract

This article aims to analyze the influence of French fashion on the construction of the identity of Brazilian fashion between 1950 and 2000, with an emphasis on the processes of cultural appropriation and resignification of European trends. The research explores the mechanisms of diffusion of French soft power and local adaptation strategies, examining how this relationship contributed to the formation of a hybrid aesthetic in Brazil. The methodological approach is based on a systematic bibliographic review and historical analysis. The theoretical framework is based on Joseph Nye, with his concept of soft power applied to cultural relations; Pierre Bourdieu, with his notions of symbolic field and cultural capital; and Edgar Morin, who contributes to the understanding of mass culture processes. In addition, the study investigates how French intellectual property legislation influences the reception and adaptation of fashion trends in the Brazilian context.