Projeto experimental- plano estratégico de comunicação para uma microempresa do segmento geek no estado do Amapá

Abstract

The strategic communication plan is an extremely important tool for both the external and internal environment of an organization. Through good planning it is possible to seek the potentialization of a service, with simple and low cost actions. In this case, taking into consideration the concepts of integrated communication. This work has the objective of showing that it is possible to work with communication, spending little and obtaining good results in the short and medium term. The communication plan was built with actions that can reach the target audience and the internal public. To promote actions that solve communication problems, which often hinder the growth and success of a business, such as communication noises between audiences, low quality customer service, and the lack of interest shown by the company in solving problems with loyal customers and potential new customers.